Setupad – Ad Bidding Explained
Setupad connects the media with the leaders of the advertising industry to automate the sale of website ads at the highest possible price. Thus generating more advertising revenue for the media.
Role
Art Direction, UI/UX Design
Timeframe
2020
Contribution
Website Design & Development, Promotional Materials, Brand Collateral
Background
This was something new to me. It took some time to really understand the product. The whole logic behind ad bidding is like black magic that happens in the background while we browse our favourite websites and videos. Setupad approached me with a straightforward task to improve their website and bring some life into it.
“The product itself is quite dry and technical so you need to make it appealing”
Setupad has an audience who are already into advertising and publishing so they are looking for a way to improve their efficiency and returns. I kept the whole concept simple – bold visuals that explain and educate visitors about what they are seeing – focusing on listing the features and tools of Setupad.
I added this work here because we successfully managed to deliver the message, helped Setupad to establish a brand presence and had a blast while doing it.
Website Design
Visual Strategy & Promo Reel
I just knew that in order to make this project special we needed visuals that would speak to the customer and make them remember Setupad. For that I asked Eduards Balodis to help me out and he came up with these really unique visuals. We also made a short animated promo reel which is an absolute eye candy. I suggest you to check it out below.