Toms Rīts

Product designer and AI-assisted design engineer with 10+ years of experience building products at various scales and stages. Companies I have worked with have millions of users across multiple platforms and collective value of more than €30B.

You can find me on XLinkedIn, or reach me via email.

Based in Tallinn, Estonia (GMT+2)

Career Highlights

Selected Work

Ubiquiti – UniFi Protect2025-2026

I worked on the Protect team that specializes in physical security hardware and software production. It's a cloud of deep and diverse integrations between UniFi home security devices and the platform to manage all of them. This platform serves 1M+ users monthly, ranging from households to large enterprises.

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Ubiquiti – UniFi Protect screenshot 1

Printful – Designing for Designers2017-2022

Printful is an on-demand printing and fulfillment company that helps people turn their ideas into brands and products. I spent five years there, joining as a UI/UX Designer at 400 employees and leaving as Lead Designer of the Customer Experience team at 1,500 employees and a $1B valuation.

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Printful – Designing for Designers screenshot 1

Setupad – Ad Bidding Explained2020

Setupad connects the media with the leaders of the advertising industry to automate the sale of website ads at the highest possible price. Thus generating more advertising revenue for the media.

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Setupad – Ad Bidding Explained screenshot 1

Doctowell – a Better Way to Find Your Doctor2021

Set out to be a one-stop e-medicine platform for the Baltics - find the right specialist and book a virtual or in-person visit without leaving home. I joined as the solo product designer for a 3-month sprint, taking it from research through a full end-to-end flow and a working UI covering search, booking, patient records and telemedicine.

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Doctowell – a Better Way to Find Your Doctor screenshot 1
Design Shots